/* ============================================================
   SOCIALDIN · Design system — "plano de obra"
   Fuente única de verdad. Los 4 HTML NO llevan <style> propio:
   solo <link> a Google Fonts + este archivo.
   ============================================================ */

*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}

:root{
  /* superficies */
  --ink:#131110;              /* base oscura dominante */
  --ink-raised:#1A1816;       /* superficie elevada sobre ink (cards oscuras) */
  --cream:#F6F3EE;            /* claro — excepción para respiro */
  --paper:#FFFFFF;            /* blanco puro — objeto físico puntual */

  /* texto */
  --ink-2:#3C3935;            /* texto sobre claro */
  --muted:#726D65;            /* texto secundario sobre claro — AA (4.6:1 sobre --cream) */
  --on-dark:rgba(246,243,238,.86);   /* texto principal sobre oscuro */
  --on-dark-2:rgba(246,243,238,.62); /* texto secundario sobre oscuro */
  --on-dark-3:rgba(246,243,238,.42); /* texto terciario / índices sobre oscuro */

  /* líneas */
  --line:rgba(19,17,16,.14);      /* hairline sobre claro */
  --line-d:rgba(255,255,255,.14); /* hairline sobre oscuro */

  /* acento único */
  --blue:#2962FF;
  --blue-deep:#1B4FE0;
  --blue-wash:rgba(41,98,255,.14);

  /* sombras duras, sin blur */
  --hard:4px 4px 0 var(--ink);        /* objeto claro sobre fondo claro */
  --hard-d:4px 4px 0 #000;            /* objeto oscuro sobre fondo oscuro */
  --float:0 24px 48px -20px rgba(0,0,0,.55); /* objeto claro flotando sobre fondo oscuro */

  /* escala tipográfica — 6 escalones, evento en el display */
  --fs-mono:clamp(.68rem,.64rem + .18vw,.74rem);
  --fs-sm:clamp(.82rem,.78rem + .18vw,.9rem);
  --fs-body:clamp(.95rem,.9rem + .2vw,1.05rem);
  --fs-h3:clamp(1.2rem,1.05rem + .7vw,1.5rem);
  --fs-h2:clamp(1.9rem,1.4rem + 2.3vw,2.75rem);
  --fs-display:clamp(2.6rem,1.7rem + 4.2vw,4.75rem);
}

body{
  background:var(--ink);
  color:var(--on-dark);
  font-family:'Inter',sans-serif;
  font-size:16px;line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
body.menu-open{overflow:hidden}

/* ---------- TIPOGRAFÍA ---------- */
h1,h2,h3,h4,
.hero h1,.section-h,.svc-dark-header h2,.svc-dark-title,.cta-box h2,
.paso-title,.vs-header-cell,.vs-cell-title{
  font-family:'Archivo',sans-serif;
  letter-spacing:-.02em;
  font-style:normal;
}
.hero h1,.section-h,.svc-dark-header h2,.cta-box h2{
  font-weight:800;letter-spacing:-.035em;text-wrap:balance;
}
.hero h1{font-weight:900;line-height:1.02;font-size:var(--fs-display);max-width:15ch;margin-bottom:1.5rem}
.hero h1 em{font-style:normal;color:var(--blue)}
.section-h{font-size:var(--fs-h2);line-height:1.12;color:inherit}
.section-h em{font-style:normal}

/* datos numéricos → mono, en todas partes */
.dif-num,.gauge-num,.donut-val,.paso-num,.svc-dark-num,
.m-item,.cta-note,.acard-label,.acard-wide-label{
  font-family:'IBM Plex Mono',monospace;
  font-variant-numeric:tabular-nums;
}
.dif-num,.gauge-num,.donut-val{letter-spacing:-.02em}

/* ---------- EYEBROWS (reemplaza 'Archivo Expanded', que no existe) ---------- */
.eyebrow,.hero-eyebrow{
  font-family:'IBM Plex Mono',monospace;
  font-weight:600;
  text-transform:uppercase;
  letter-spacing:.14em;
  font-size:var(--fs-mono);
  display:inline-flex;align-items:center;gap:.7rem;
  margin-bottom:1.1rem;
  color:inherit;
}
.eyebrow::before,.hero-eyebrow::before{
  content:'';width:26px;height:2px;background:var(--blue);flex-shrink:0;
}
.hero-eyebrow{margin-bottom:1.6rem;color:var(--on-dark-2)}

/* ---------- GRILLA DE PLANO — sistema estructural ---------- */
.blueprint{position:relative}
.blueprint::before{
  content:'';position:absolute;inset:0;pointer-events:none;z-index:0;
  background-image:
    linear-gradient(var(--line-d) 1px,transparent 1px),
    linear-gradient(90deg,var(--line-d) 1px,transparent 1px);
  background-size:44px 44px;
  opacity:.55;
}
.blueprint.blueprint-fade::before{
  -webkit-mask-image:radial-gradient(120% 100% at 50% 0%,#000 50%,transparent 100%);
          mask-image:radial-gradient(120% 100% at 50% 0%,#000 50%,transparent 100%);
}
.blueprint > *{position:relative;z-index:1}

/* ---------- MARCA DE MEDICIÓN — elemento firma ---------- */
.mark{position:relative}
.mark::after{
  content:'';position:absolute;top:-5px;left:-5px;width:10px;height:10px;
  pointer-events:none;opacity:.6;
  background:
    linear-gradient(var(--blue),var(--blue)) center/10px 1.5px no-repeat,
    linear-gradient(var(--blue),var(--blue)) center/1.5px 10px no-repeat;
}

/* ---------- NAV ---------- */
nav{
  display:flex;align-items:center;justify-content:space-between;
  padding:0 3rem;height:66px;
  background:var(--ink);border-bottom:1px solid var(--line-d);
  position:sticky;top:0;z-index:100;
}
.logo{text-decoration:none}
.nav-links{display:flex;gap:2.25rem;list-style:none}
.nav-links a{
  font-family:'Inter',sans-serif;font-size:.875rem;font-weight:500;
  letter-spacing:.01em;color:rgba(255,255,255,.72);text-decoration:none;
  transition:color .2s;
}
.nav-links a:hover{color:#fff}
.nav-links a.active{color:#fff;font-weight:600}

/* Servicios — dropdown desktop */
.nav-dropdown{
  position:relative;
  padding-bottom:14px;margin-bottom:-14px; /* puente invisible: cierra el hueco de hover hacia el submenú */
}
.nav-dropdown-toggle{
  background:none;border:0;padding:0;cursor:pointer;
  font-family:'Inter',sans-serif;font-size:.875rem;font-weight:500;letter-spacing:.01em;
  color:rgba(255,255,255,.72);display:flex;align-items:center;gap:.4rem;transition:color .2s;
  line-height:1;
}
.nav-dropdown-toggle:hover{color:#fff}
.nav-chevron{
  font-size:1em;line-height:1;
  display:inline-flex;align-items:center;justify-content:center;
  transform:translateY(1px);
  transition:transform .2s;
}
.nav-dropdown.is-open .nav-chevron,
.nav-dropdown:hover .nav-chevron,
.nav-dropdown:focus-within .nav-chevron{transform:translateY(1px) rotate(180deg)}

.nav-dropdown-menu{
  position:absolute;top:100%;left:50%;transform:translate(-50%,-6px);
  min-width:190px;background:var(--ink-raised);border:1px solid var(--line-d);
  border-radius:6px;padding:.4rem;list-style:none;box-shadow:var(--hard-d);
  opacity:0;visibility:hidden;transition:opacity .18s ease,transform .18s ease,visibility .18s;
}
.nav-dropdown:hover .nav-dropdown-menu,
.nav-dropdown:focus-within .nav-dropdown-menu,
.nav-dropdown.is-open .nav-dropdown-menu{opacity:1;visibility:visible;transform:translate(-50%,0)}
.nav-dropdown-menu li a{
  display:block;padding:.65rem .9rem;border-radius:4px;
  font-size:.85rem;font-weight:500;color:rgba(255,255,255,.72);
  text-decoration:none;white-space:nowrap;transition:background .15s,color .15s;
}
.nav-dropdown-menu li a:hover,
.nav-dropdown-menu li a:focus-visible{background:var(--blue-wash);color:#fff}

.nav-cta{
  background:var(--blue);color:#fff;border-radius:4px;
  padding:.55rem 1.3rem;font-size:.85rem;font-weight:700;
  font-family:'Archivo',sans-serif;letter-spacing:.01em;text-decoration:none;
  box-shadow:2px 2px 0 rgba(0,0,0,.4);
  transition:transform .15s,box-shadow .15s,background .2s;
}
.nav-cta:hover{background:var(--blue-deep);transform:translate(-1px,-1px);box-shadow:3px 3px 0 rgba(0,0,0,.45)}

/* HAMBURGER */
.nav-burger{
  display:none;width:40px;height:40px;border:0;background:transparent;
  cursor:pointer;align-items:center;justify-content:center;padding:0;color:#fff;
}
.nav-burger span{
  display:block;width:22px;height:2px;background:#fff;border-radius:2px;
  position:relative;transition:transform .25s,opacity .2s;
}
.nav-burger span::before,.nav-burger span::after{
  content:'';position:absolute;left:0;width:22px;height:2px;background:#fff;
  border-radius:2px;transition:transform .25s,top .25s;
}
.nav-burger span::before{top:-7px}
.nav-burger span::after{top:7px}
.nav-burger.is-open span{background:transparent}
.nav-burger.is-open span::before{top:0;transform:rotate(45deg)}
.nav-burger.is-open span::after{top:0;transform:rotate(-45deg)}

.mobile-menu{
  position:fixed;inset:0;background:var(--ink);z-index:99;
  display:flex;flex-direction:column;justify-content:center;align-items:center;
  gap:1.5rem;padding:5rem 1.5rem 2rem;
  overflow-y:auto; /* si el submenú abierto no entra en la pantalla, scrollea en vez de tapar el CTA */
  opacity:0;pointer-events:none;transition:opacity .25s ease;
}
.mobile-menu.is-open{opacity:1;pointer-events:auto}
.mobile-menu a{
  color:#fff;text-decoration:none;font-size:1.5rem;font-weight:700;
  letter-spacing:-.01em;font-family:'Archivo',sans-serif;
  padding:.5rem 0;transition:opacity .2s;
}
.mobile-menu a:hover{opacity:.7}
.mobile-menu a.active{text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:2px}
.mobile-menu .mobile-cta{
  margin-top:1.5rem;background:var(--blue);color:#fff;
  padding:.85rem 2rem;border-radius:4px;font-size:.95rem;font-weight:700;
  flex-shrink:0;
}
.mobile-menu .mobile-cta:hover{background:var(--blue-deep)}

/* Servicios — dropdown mobile */
.mobile-dropdown{display:flex;flex-direction:column;align-items:center;gap:1.25rem;flex-shrink:0}
.mobile-dropdown-toggle{
  background:none;border:0;cursor:pointer;color:#fff;
  font-family:'Archivo',sans-serif;font-size:1.5rem;font-weight:700;letter-spacing:-.01em;
  display:flex;align-items:center;gap:.6rem;padding:.5rem 0;
  line-height:1;
}
.mobile-dropdown-menu{display:none;flex-direction:column;align-items:center;gap:1.1rem;padding-top:.25rem}
.mobile-dropdown.is-open .mobile-dropdown-menu{display:flex}
.mobile-dropdown.is-open .nav-chevron{transform:translateY(1px) rotate(180deg)}
.mobile-dropdown-menu a{
  font-size:1.05rem;font-weight:500;color:rgba(255,255,255,.75);padding:0;
}
.mobile-dropdown-menu a:hover{opacity:.7}

/* ---------- HERO ---------- */
.hero-hero{background:var(--ink)}
.hero{
  max-width:800px;margin:0 auto;
  padding:7.5rem 3rem 6.5rem;
  display:flex;flex-direction:column;align-items:center;text-align:center;
}
.hero-sub{
  font-size:clamp(1rem,.94rem + .3vw,1.15rem);color:var(--on-dark-2);
  line-height:1.7;font-weight:300;max-width:560px;margin:0 auto 2.5rem;
}
.hero-cta-card{
  display:inline-flex;align-items:center;gap:1.5rem;flex-wrap:wrap;justify-content:center;
  background:var(--paper);border-radius:10px;padding:1rem 1.25rem;
  box-shadow:var(--float);
}

/* ---------- BOTONES ---------- */
.btn-primary,.btn-white,.nav-cta,.mobile-cta{
  font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:.01em;
}
.btn-primary{
  background:var(--ink);color:#fff;
  padding:.9rem 1.85rem;border-radius:6px;
  font-size:.9rem;text-decoration:none;
  display:inline-flex;align-items:center;gap:.4rem;
  transition:transform .15s,box-shadow .15s,background .2s;
}
.btn-primary:hover{background:var(--blue);transform:translate(-2px,-2px);box-shadow:4px 4px 0 var(--ink)}
.btn-outline{
  font-family:'Archivo',sans-serif;font-weight:600;color:var(--ink-2);
  font-size:.88rem;text-decoration:none;padding:0 .4rem;position:relative;
}
.btn-outline::after{
  content:'';position:absolute;left:.4rem;right:.4rem;bottom:-2px;height:2px;
  background:var(--blue);transform:scaleX(0);transform-origin:left;transition:transform .2s;
}
.btn-outline:hover{color:var(--ink)}
.btn-outline:hover::after{transform:scaleX(1)}

/* ---------- MARQUEE — golpe sólido de acento, un momento con confianza ---------- */
.marquee-bar{
  background:var(--blue);
  padding:1.15rem 0;overflow:hidden;
}
.marquee-track{display:flex;width:max-content;animation:marqScroll 28s linear infinite}
@keyframes marqScroll{to{transform:translateX(-50%)}}
.m-item{
  display:flex;align-items:center;gap:.55rem;
  font-family:'Archivo',sans-serif;
  font-size:clamp(.9rem,.85rem + .2vw,1rem);font-weight:700;letter-spacing:-.005em;
  color:#fff;white-space:nowrap;padding:0 1.5rem;
}
.m-dot{width:5px;height:5px;border-radius:50%;background:rgba(255,255,255,.55);flex-shrink:0}

/* ---------- PANEL CLARO — "hoja de detalle" boxed a 1140 ---------- */
.panel{background:var(--cream);color:var(--ink-2)}
.panel .section-h,.panel h2{color:var(--ink)}
.panel .eyebrow{color:var(--ink)}

/* ---------- SECCIÓN COMPARTIDA ---------- */
.section-wrap{max-width:1140px;margin:0 auto;padding:6.5rem 3rem}
.section-wrap.tight{padding:4.5rem 3rem}
.section-wrap.roomy{padding:8rem 3rem}
.section-wrap.wide{max-width:1320px}

/* ---------- ANÁLISIS COMPETITIVO ---------- */
.analisis-wrap{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center}
.analisis-left p{
  font-size:var(--fs-body);color:var(--on-dark-2);
  line-height:1.75;font-weight:300;margin-top:1.25rem;max-width:420px;
}
.analisis-bullets{list-style:none;margin-top:2rem;display:flex;flex-direction:column;gap:.85rem}
.analisis-bullets li{
  display:flex;align-items:flex-start;gap:.75rem;
  font-size:var(--fs-sm);color:var(--on-dark-2);line-height:1.5;
}
.analisis-bullets li strong{color:var(--on-dark);font-weight:600}
.analisis-chevron{font-size:.65rem;color:var(--blue);font-weight:700;margin-top:3px;flex-shrink:0;letter-spacing:-.02em}

.analisis-right{
  display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line-d);
  border:1px solid var(--line-d);border-radius:8px;overflow:hidden;
}
.acard{
  background:var(--ink-raised);padding:1.75rem 1.5rem;
  display:flex;flex-direction:column;align-items:center;text-align:center;gap:1rem;
}
.acard-label{
  font-size:.62rem;font-weight:600;letter-spacing:.1em;
  text-transform:uppercase;color:var(--on-dark-2);
}
.acard-wide{grid-column:1/-1;background:var(--ink-raised);padding:1.75rem 2rem;display:flex;flex-direction:column;gap:.75rem}
.acard-wide-label{font-size:.62rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--on-dark-2)}

.gauge-wrap{position:relative;width:130px;height:80px}
.gauge-num{
  position:absolute;bottom:0;left:50%;transform:translateX(-50%);
  font-weight:700;font-size:2rem;color:var(--on-dark);line-height:1;letter-spacing:-.03em;
}
.donut-wrap{position:relative;width:110px;height:110px}
.donut-legend{display:flex;flex-direction:column;gap:.45rem;align-self:center}
.donut-legend-item{display:flex;align-items:center;gap:.45rem;font-size:.72rem;color:var(--on-dark-2);font-weight:500;font-family:'IBM Plex Mono',monospace}
.legend-dot{width:8px;height:8px;border-radius:50%;flex-shrink:0}
.area-chart-wrap{width:100%;height:90px;position:relative}

@media(max-width:768px){
  .analisis-wrap{grid-template-columns:1fr;gap:2.5rem}
  .analisis-right{grid-template-columns:1fr}
  .acard-wide{grid-column:1}
}

/* ---------- SERVICIOS DARK ---------- */
.svc-dark-section{background:var(--ink)}
.svc-dark-header{text-align:center;padding-bottom:3.5rem}
.svc-dark-header h2{font-size:var(--fs-h2);color:var(--on-dark);letter-spacing:-.03em;line-height:1.1}
.svc-dark-header h2 em{color:var(--blue);font-style:normal}
.svc-dark-header .eyebrow{justify-content:center;color:var(--on-dark-2)}

.svc-dark-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem}
.svc-dark-card{
  border-radius:6px;padding:2.5rem 2.25rem;
  display:flex;flex-direction:column;gap:1.25rem;
  background:var(--ink-raised);border:1px solid var(--line-d);
  box-shadow:var(--hard-d);
  transition:transform .15s,box-shadow .15s,border-color .2s;
}
.svc-dark-card:hover{transform:translate(-2px,-2px);box-shadow:7px 7px 0 #000;border-color:rgba(255,255,255,.28)}
.svc-dark-card.card-construccion,
.svc-dark-card.card-meta{border-left:3px solid var(--blue)}
.svc-dark-header p{
  font-size:var(--fs-sm);color:var(--on-dark-2);font-weight:300;line-height:1.7;
  max-width:540px;margin:1rem auto 0;
}
.svc-dark-num{font-size:.7rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--on-dark-3)}
.svc-dark-title{font-size:1.35rem;color:var(--on-dark);letter-spacing:-.02em;line-height:1.2}
.svc-dark-desc{font-size:var(--fs-sm);color:var(--on-dark-2);line-height:1.75;font-weight:300;flex:1}
.svc-dark-link{
  display:inline-flex;align-items:center;gap:.4rem;
  font-size:.82rem;font-weight:600;font-family:'Archivo',sans-serif;
  color:var(--on-dark);text-decoration:none;
  border:1px solid var(--line-d);padding:.55rem 1.2rem;border-radius:4px;
  align-self:flex-start;transition:background .2s,border-color .2s;
}
.svc-dark-link:hover{background:var(--blue);border-color:var(--blue);color:#fff}
.svc-dark-pill{
  display:inline-block;background:var(--blue-wash);color:#7CA0FF;
  font-size:.62rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
  padding:.2rem .65rem;border-radius:3px;align-self:flex-start;
  font-family:'IBM Plex Mono',monospace;
}
@media(max-width:768px){.svc-dark-grid{grid-template-columns:1fr}}

/* canales — lista de checks dentro de card oscura (paid-media) */
.canal-list{display:flex;flex-direction:column;gap:.7rem;padding-top:.4rem;flex:1}
.canal-item{display:flex;align-items:flex-start;gap:.7rem;font-size:.85rem;color:var(--on-dark-2);line-height:1.5}
.canal-item strong{font-weight:600;color:var(--on-dark)}
.canal-item .ck-dot{
  width:16px;height:16px;border-radius:50%;flex-shrink:0;margin-top:3px;
  background:var(--blue-wash);border:1px solid rgba(41,98,255,.4);
  display:flex;align-items:center;justify-content:center;
  font-size:.55rem;color:var(--blue);font-weight:700;
}
.canal-desc{display:block;font-size:.75rem;color:var(--on-dark-3);font-weight:300;margin-top:1px}

/* ---------- DIFERENCIAL ---------- */
.dif-grid{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center}
.dif-left p{font-size:var(--fs-body);color:var(--ink-2);line-height:1.75;font-weight:300;margin-top:1.25rem}
.dif-list{list-style:none;margin-top:2rem;display:flex;flex-direction:column;gap:.8rem}
.dif-list li{display:flex;align-items:flex-start;gap:.7rem;font-size:var(--fs-sm);color:var(--ink-2)}
.ck{
  width:20px;height:20px;border-radius:50%;
  background:var(--blue-wash);color:var(--blue-deep);
  display:flex;align-items:center;justify-content:center;
  font-size:.6rem;font-weight:700;flex-shrink:0;margin-top:2px;
}
.dif-stats{
  display:flex;flex-direction:column;gap:1px;background:var(--ink);
  border:1px solid var(--ink);border-radius:6px;overflow:hidden;box-shadow:var(--hard);
}
.dif-stat{background:var(--paper);padding:1.5rem 1.75rem;transition:background .2s}
.dif-stat:hover{background:var(--cream)}
.dif-num{font-weight:700;font-size:2.1rem;color:var(--ink);line-height:1;margin-bottom:.2rem}
.dif-lbl{font-size:.82rem;color:var(--muted);font-weight:300;line-height:1.5}

/* problem-cards — argumento sobre panel claro (construccion) */
.problem-stack{display:flex;flex-direction:column;gap:.85rem}
.problem-card{
  background:var(--paper);border:1px solid var(--ink);border-radius:8px;
  padding:1.35rem 1.5rem;display:flex;gap:1rem;align-items:flex-start;
  box-shadow:var(--hard);
  transition:transform .15s,box-shadow .15s,background .2s;
}
.problem-card:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 var(--ink);background:var(--cream)}
.problem-icon{
  width:40px;height:40px;border-radius:6px;
  background:var(--cream);border:1px solid var(--ink);
  display:flex;align-items:center;justify-content:center;
  font-size:1.05rem;flex-shrink:0;
}
.problem-body{display:flex;flex-direction:column;gap:.3rem;min-width:0}
.problem-title{font-family:'Archivo',sans-serif;font-weight:700;font-size:.92rem;color:var(--ink);letter-spacing:-.01em;line-height:1.3}
.problem-desc{font-size:.82rem;color:var(--ink-2);font-weight:300;line-height:1.55}

/* rubro-chips — respiro claro, listado de rubros */
.rubros-grid{display:flex;flex-wrap:wrap;gap:.75rem;margin-top:2.5rem;justify-content:center}
.rubro-chip{
  display:inline-flex;align-items:center;gap:.5rem;
  background:var(--paper);border:1px solid var(--ink);
  color:var(--ink);font-size:.82rem;font-weight:600;
  padding:.65rem 1.4rem;border-radius:50px;
  transition:border-color .2s,color .2s,background .2s,transform .15s;
}
.rubro-chip:hover{border-color:var(--blue);color:var(--blue-deep);background:var(--blue-wash);transform:translateY(-1px)}

/* ---------- VS TABLE — pieza central, máxima presencia ---------- */
.vs-header{display:grid;grid-template-columns:180px 1fr 1fr;gap:1px;margin-bottom:1px}
.vs-header-cell{padding:1.1rem 1.5rem;font-weight:800;font-size:1.2rem;letter-spacing:-.02em}
.vs-header-cell.socialdin{background:var(--blue);color:#fff;border-radius:6px 6px 0 0;text-align:center}
.vs-header-cell.otras{
  background:
    repeating-linear-gradient(135deg,rgba(255,255,255,.05) 0 1px,transparent 1px 9px),
    var(--ink-raised);
  color:var(--on-dark-2);border-radius:6px 6px 0 0;text-align:center;
  font-weight:500;font-size:1rem;
}
.vs-header-cell.cat-head{background:transparent}

.vs-table.mark{box-shadow:var(--float)}
.vs-table{display:flex;flex-direction:column;gap:1px;background:var(--ink);border:1px solid var(--line-d);border-radius:0 0 6px 6px;overflow:hidden}
.vs-row{display:grid;grid-template-columns:180px 1fr 1fr;gap:1px;background:var(--ink)}
.vs-cat{
  background:var(--ink-raised);padding:1.4rem 1.5rem;display:flex;align-items:center;
  font-family:'IBM Plex Mono',monospace;font-weight:600;font-size:.72rem;
  color:var(--on-dark-2);letter-spacing:.06em;text-transform:uppercase;line-height:1.4;
}
.vs-cell{background:var(--paper);padding:1.4rem 1.75rem;display:flex;flex-direction:column;gap:.25rem}
.vs-cell.accent-cell{background:#EEF2FF;border-left:3px solid var(--blue)}
.vs-cell-title{font-family:'Archivo',sans-serif;font-weight:700;font-size:.86rem;color:var(--ink);letter-spacing:.02em;text-transform:uppercase}
.vs-cell.accent-cell .vs-cell-title{color:var(--blue-deep)}
.vs-cell-desc{font-size:.78rem;color:var(--muted);font-weight:300;line-height:1.5}
.vs-cell.otras-cell{
  background:
    repeating-linear-gradient(135deg,rgba(19,17,16,.05) 0 1px,transparent 1px 9px),
    var(--cream);
}
.vs-cell.otras-cell .vs-cell-title{color:var(--ink-2);font-weight:500}

@media(max-width:768px){
  .vs-header{grid-template-columns:1fr}
  .vs-header-cell.cat-head{display:none}
  .vs-row{grid-template-columns:1fr}
  .vs-cat{font-size:.75rem;padding:.75rem 1rem;background:var(--ink-raised);border-bottom:1px solid var(--line-d)}
  .vs-cell{padding:1rem 1rem}
}

/* ---------- MATCH / NO-MATCH — filtro antes del CTA ---------- */
.match-grid{
  display:grid;grid-template-columns:1fr 1fr;
  border:1px solid var(--line-d);border-radius:8px;overflow:hidden;
}
.match-col{padding:3rem 2.75rem;display:flex;flex-direction:column;gap:1.75rem;position:relative}
.match-col.yes{background:var(--ink-raised)}
.match-col.no{
  background:
    repeating-linear-gradient(135deg,rgba(255,255,255,.045) 0 1px,transparent 1px 9px),
    var(--ink);
}
.match-col + .match-col{border-left:1px solid var(--line-d)}
.match-head{display:flex;align-items:center;gap:.7rem}
.match-tag{
  width:26px;height:26px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;flex-shrink:0;
  font-family:'IBM Plex Mono',monospace;font-weight:700;font-size:.8rem;
}
.match-col.yes .match-tag{background:var(--blue-wash);color:var(--blue)}
.match-col.no .match-tag{background:rgba(255,255,255,.06);color:var(--on-dark-3)}
.match-title{
  font-family:'Archivo',sans-serif;font-weight:800;letter-spacing:-.02em;
  font-size:var(--fs-h3);color:var(--on-dark);
}
.match-col.no .match-title{color:var(--on-dark-2)}
.match-list{list-style:none;display:flex;flex-direction:column;gap:1rem}
.match-list li{display:flex;align-items:flex-start;gap:.75rem;font-size:var(--fs-sm);line-height:1.5}
.match-col.yes .match-list li{color:var(--on-dark-2)}
.match-col.no .match-list li{color:var(--on-dark-2)}
.match-icon{
  flex-shrink:0;width:18px;height:18px;margin-top:.15rem;
  display:flex;align-items:center;justify-content:center;
  font-family:'IBM Plex Mono',monospace;font-size:.7rem;font-weight:700;
}
.match-col.yes .match-icon{color:var(--blue)}
.match-col.no .match-icon{color:var(--on-dark-3)}

@media(max-width:768px){
  .match-grid{grid-template-columns:1fr}
  .match-col + .match-col{border-left:0;border-top:1px solid var(--line-d)}
  .match-col{padding:2.25rem 1.5rem}
}

/* ---------- PROCESO ---------- */
.proceso-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:3rem;position:relative}
.proceso-steps::before{content:'';position:absolute;top:1.2rem;left:2.5rem;right:2.5rem;height:1px;background:var(--line-d)}
.paso{padding:0 1.5rem;position:relative}
.paso-num{
  width:2.4rem;height:2.4rem;border-radius:4px;
  background:var(--ink-raised);border:1px solid var(--line-d);
  display:flex;align-items:center;justify-content:center;
  font-weight:600;font-size:.85rem;color:var(--on-dark);
  margin-bottom:1.25rem;position:relative;z-index:1;
  transition:background .2s,border-color .2s,color .2s;
}
.paso:hover .paso-num{background:var(--blue);border-color:var(--blue);color:#fff}
.paso-title{font-family:'Archivo',sans-serif;font-weight:700;font-size:1rem;color:var(--on-dark);margin-bottom:.5rem}
.paso-desc{font-size:.82rem;color:var(--on-dark-2);line-height:1.6;font-weight:300}

/* ---------- CTA FINAL ---------- */
.cta-box{
  background:var(--ink-raised);border:1px solid var(--line-d);border-radius:8px;
  padding:4rem;display:flex;justify-content:space-between;align-items:center;
  gap:2rem;flex-wrap:wrap;box-shadow:var(--hard-d);
}
.cta-box h2{font-size:clamp(1.7rem,1.3rem + 2vw,2.5rem);color:#fff;letter-spacing:-.03em;line-height:1.1;margin-bottom:.65rem}
.cta-box p{font-size:var(--fs-sm);color:var(--on-dark-2);font-weight:300;max-width:400px}
.cta-right{display:flex;flex-direction:column;gap:.7rem;flex-shrink:0;align-items:center}
.btn-white{
  background:var(--blue);color:#fff;padding:.875rem 2rem;border-radius:6px;
  font-size:.875rem;text-decoration:none;display:inline-flex;align-items:center;gap:.35rem;
  box-shadow:2px 2px 0 rgba(0,0,0,.5);white-space:nowrap;
  transition:transform .15s,box-shadow .15s,background .2s;
}
.btn-white:hover{background:var(--blue-deep);transform:translate(-2px,-2px);box-shadow:5px 5px 0 rgba(0,0,0,.6)}
.cta-note{font-size:.72rem;color:var(--on-dark-2);text-align:center}

/* ---------- CONTACTO — formulario Web3Forms + agenda ---------- */
.contacto-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:3rem;align-items:start}

.contacto-form-wrap{
  background:var(--paper);border:1px solid var(--ink);border-radius:10px;
  padding:2.5rem;box-shadow:var(--float);
}
.contacto-form-wrap .eyebrow,
.contacto-form-wrap .section-h{color:var(--ink)}
.contacto-sub{font-size:var(--fs-sm);color:var(--muted);font-weight:300;margin-bottom:2rem}

.contacto-form{display:flex;flex-direction:column;gap:1.15rem}
.form-row{display:flex;flex-direction:column;gap:.4rem}
.form-row label{
  font-family:'IBM Plex Mono',monospace;font-size:.68rem;font-weight:600;
  letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);
}
.form-row input,.form-row textarea{
  font-family:'Inter',sans-serif;font-size:.95rem;color:var(--ink);
  background:var(--cream);border:1px solid var(--line);border-radius:6px;
  padding:.75rem .9rem;transition:border-color .15s,box-shadow .15s;
  resize:vertical;
}
.form-row input:focus,.form-row textarea:focus{
  outline:none;border-color:var(--blue);box-shadow:0 0 0 3px var(--blue-wash);
}

.form-submit{
  display:inline-flex;align-items:center;gap:.4rem;align-self:flex-start;margin-top:.4rem;
  background:var(--blue);color:#fff;border:0;cursor:pointer;
  font-family:'Archivo',sans-serif;font-weight:700;font-size:.9rem;
  padding:.9rem 1.85rem;border-radius:6px;
  box-shadow:2px 2px 0 rgba(0,0,0,.4);
  transition:transform .15s,box-shadow .15s,background .2s,opacity .2s;
}
.form-submit:hover:not(:disabled){background:var(--blue-deep);transform:translate(-1px,-1px);box-shadow:3px 3px 0 rgba(0,0,0,.45)}
.form-submit:disabled{opacity:.6;cursor:not-allowed;transform:none;box-shadow:2px 2px 0 rgba(0,0,0,.4)}

.form-status{font-size:.82rem;font-weight:500;min-height:1.2em;margin:0}
.form-status.ok{color:#1a7f37}
.form-status.error{color:#c0392b}

.contacto-aside{display:flex;flex-direction:column;gap:.85rem;padding-top:.5rem}
.contacto-aside-label{font-size:var(--fs-sm);color:var(--on-dark-2);font-weight:300}
.btn-calendar{
  display:inline-flex;align-items:center;gap:.4rem;align-self:flex-start;
  font-family:'Archivo',sans-serif;font-weight:600;font-size:.85rem;
  color:var(--on-dark);text-decoration:none;
  border:1px solid var(--line-d);padding:.65rem 1.2rem;border-radius:6px;
  transition:border-color .2s,color .2s,background .2s;
}
.btn-calendar:hover{border-color:var(--blue);color:var(--blue);background:var(--blue-wash)}

@media(max-width:768px){
  .contacto-grid{grid-template-columns:1fr;gap:2rem}
  .contacto-form-wrap{padding:1.75rem}
}

/* ---------- FOOTER ---------- */
footer{background:var(--ink);border-top:1px solid var(--line-d)}
.footer-inner{
  max-width:1140px;margin:0 auto;padding:1.75rem 3rem;
  display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:1rem;
}
.footer-logo{text-decoration:none;display:inline-flex;align-items:center}
.footer-links{display:flex;gap:1.75rem;list-style:none}
.footer-links a{font-size:.8rem;color:var(--on-dark-2);text-decoration:none;transition:color .2s}
.footer-links a:hover{color:var(--blue)}
footer p{font-size:.78rem;color:var(--on-dark-2)}

/* ---------- WHATSAPP FLOAT ---------- */
.whatsapp-float{
  position:fixed;bottom:1.75rem;right:1.75rem;z-index:999;
  width:56px;height:56px;border-radius:50%;background:#25D366;
  display:flex;align-items:center;justify-content:center;
  box-shadow:0 4px 16px rgba(37,211,102,.4);
  transition:transform .2s,box-shadow .2s;text-decoration:none;
}
.whatsapp-float:hover{transform:translateY(-3px) scale(1.05);box-shadow:0 8px 24px rgba(37,211,102,.5)}

/* ---------- MOVIMIENTO — con restricción ---------- */
@media (prefers-reduced-motion:no-preference){
  .reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
  .reveal.in{opacity:1;transform:none}

  .hero-eyebrow{animation:fadeUp .55s ease both}
  .hero h1{animation:fadeUp .6s .08s ease both}
  .hero-sub{animation:fadeUp .6s .16s ease both}
  .hero-cta-card{animation:fadeUp .6s .24s ease both}
  .blueprint.hero-hero::before{animation:gridIn 1s .05s ease both}
}
@keyframes fadeUp{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:translateY(0)}}
@keyframes gridIn{from{opacity:0}to{opacity:.55}}

/* focus visible — teclado */
a:focus-visible,button:focus-visible{
  outline:2px solid var(--blue);outline-offset:2px;border-radius:2px;
}

/* ---------- RESPONSIVE ---------- */
@media(max-width:768px){
  body{font-size:15.5px}
  nav{padding:0 1.1rem;height:60px}
  .nav-burger{display:flex}
  .nav-cta,.nav-links{display:none}
  .hero{padding:4rem 1.25rem 4rem}
  .hero h1{letter-spacing:-.03em}
  .hero-sub{font-size:.95rem;max-width:none}
  .section-wrap{padding:4.5rem 1.25rem}
  .section-wrap.tight{padding:3.25rem 1.25rem}
  .section-wrap.roomy{padding:5.5rem 1.25rem}
  .svc-dark-card{padding:2rem 1.75rem}
  .dif-grid,.analisis-wrap{grid-template-columns:1fr;gap:2.5rem}
  .proceso-steps{grid-template-columns:1fr 1fr;gap:2.5rem 1.25rem}
  .proceso-steps::before{display:none}
  .paso{padding:0}
  .cta-box{flex-direction:column;padding:2.25rem;text-align:left;align-items:flex-start;box-shadow:3px 3px 0 #000}
  .cta-box p{max-width:none}
  .cta-right{width:100%;align-items:flex-start}
  .footer-inner{flex-direction:column;align-items:flex-start;padding:1.5rem 1.25rem}
  .footer-links{display:flex;gap:1.25rem;flex-wrap:wrap}
  .blueprint::before{background-size:34px 34px}
}
@media(max-width:400px){
  .section-wrap{padding:3.75rem 1.1rem}
}